GEO: getting cited by AI engines is the new SEO
Published · Updated
ChatGPT, Perplexity and AI Overviews now answer instead of your pages. Generative Engine Optimization decides whether you are their source — or their blind spot.
Search behavior is shifting: a growing share of commercial questions get an AI-written answer with two or three cited sources. If your site isn't one of them, you don't exist in that conversation — and no classic analytics tool will show it to you.
What AI engines actually read
AI crawlers read server-rendered HTML, JSON-LD structured data and content organized as answers: a clear question, a direct answer in the first two sentences, dated figures. Pure-JavaScript pages, padded content and unsourced claims are systematically discarded.
The signals to put in place now
Four concrete steps: explicitly allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot) in robots.txt; publish an llms.txt summarizing offers, method and FAQ; structure every service page as direct answers; mark everything up in JSON-LD (Organization, Service, FAQPage). On our multi-market platforms, these signals are set per domain and verified monthly.
Measuring your AI share of voice
You only steer what you measure: regularly query the answer engines on your commercial keywords, note who gets cited, track the trend. It's a monthly ritual at Neurolinks — AI share of voice is now an indicator on par with Google position.
Working on a project where these methods apply?